Leonex Sdn. Bhd. · Founded May 2026 · Malaysia

We build the AI
that runs the back office
of Southeast Asia's SMEs.

Leonex makes operations infrastructure for small businesses that don't have an operations team — starting with the channel they already live in: WhatsApp.

Most software for small businesses was designed for the business to learn the software. We design our software to live inside the tools owners already use — so there is nothing new to learn, and nothing left unanswered.

Our first product

Serva: an AI manager that protects the revenue you'd otherwise miss.

Built for Malaysian restaurants, salons, clinics, and tutoring centers — anywhere an owner is too busy serving customers to also answer them.

Live in beta

Serva

The WhatsApp AI operations manager

Serva replies to customer inquiries the instant a busy owner can't — using a strict three-tier permission system that auto-answers what it knows, drafts what needs a glance, and immediately hands off anything it shouldn't touch. It never guesses.

RM 30 per merchant / month
50 beta merchants, Phase 0
3 permission tiers
Explore Serva →
M
Mei's Kitchen
Table for 6 tonight, 8pm?
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Window side please
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Done
How we build

Three things we don't compromise on.

01

No hallucinated answers

If our AI doesn't know something with certainty, it says so and asks — it never fills the gap with a guess, especially where money or trust is on the line.

02

Owners stay in control

Every product we ship has a clear, visible line between what the AI can do alone and what it must hand back to a human.

03

Live where the business already is

We don't ask owners to adopt a new app. We meet them in WhatsApp, and wherever else their customers already are.

What's next

Serva is the first product. Not the only one.

Our roadmap scales the same permission-tiered approach across more of the SME's daily operations.

Phase 0 — now

Serva beta

50 merchants live, validating that owner intervention drops below 20–30% of inquiries.

Phase 1 — next

Paid conversion

150 to 300 paying merchants, proving the RM 30/month model holds beyond the trial.

Phase 2 — scale

Regional scale-up

1,000 to 2,000 merchants across Malaysia's primary commercial corridors, led by KL and Selangor.

Beyond Serva

More of the back office

Extending the same trust-first AI approach to other repetitive operations work SME owners carry alone.

Built to be trusted with the customer relationship

Compliant by design, not by exception.

Every product we build answers the questions a careful regulator or merchant would ask — before being asked.

Meta-verified

Official Business API access

Our WhatsApp integration runs through Meta's official Business verification — never a workaround.

Incorporated

Leonex Sdn. Bhd., Malaysia

Registered May 2026 as a Malaysian private limited company, built for the market we serve.

Regulation-aware growth

Single-tier referrals only

Our referral structure is deliberately single-tier, staying clear of Malaysia's direct-sales (AJL) regulations.

Building the operations layer for Southeast Asia's small businesses, one product at a time.

We're sharing our roadmap and early results with a small group of partners and investors.

hello@leonexai.com →